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The Greatest Gift You Can Give Yourself

by Beata Burgeson

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LISTING AS A PRIVATE EXCLUSIVE: 

The Greatest Gift You Can Give Yourself

 

 

Are you considering selling your home in the new year?

 

While many sellers think the holidays would signal a quiet market, the end of the year can present buyers with the time and flexibility to invest in their search. With Compass Private Exclusives, you can start generating buzz with minimal involvement on your part so that you’re able to fully enjoy the season with your family and friends.

 

What’s a Compass Private Exclusive?

These listings are only visible to Compass agents and their serious clients, giving us time to pre-market your upcoming home sale while giving prospective buyers an opportunity to prepare a competitive offer. The best part? They don’t accumulate days on market or show public price history.

 

Discover the Many Benefits

 

No Days on Market

Private Exclusives don’t accrue days on market, unlike public listings on the MLS. This allows you to generate buyer demand off the record without risking the negative impact from public days on market

 

No Public Price Drop History

Public listings display any and all decreases made to the asking price, which can work against us in negotiations. As a Private Exclusive, there is no record of any adjustments that we may make based on buyer response.

 

Build Buyer Demand

Just like a movie trailer, listing your home first as a Private Exclusive allows you to build anticipation and demand with a private audience of Compass agents and their buyers, extending your marketing runway before going public.

 

Soft Launch Before Being Market Ready

Private Exclusives allow you to soft launch your home and market it to prospective buyers working with Compass agents prior to investing the time or effort into preparing it for the public.

 

Optimize Your Strategy Before Launch

Get insights on how Compass agents and their buyers are engaging with your listing—viewing, commenting, and sharing—so you can refine your strategy before the public launch, setting the stage for a more efficient and profitable sale.

 

Maximize Privacy

Private Exclusives ensures that your property's information, photos and floor plans are only shared with Compass agents and their serious clients — all the more appreciated during the holiday season.

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